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McKinney is an advertising agency based in Durham, North Carolina led by chairman and CEO Brad Brinegar and Chief Creative Officer Jonathan Cude. John Newall is president〔(【引用サイトリンク】url=http://www.prnewswire.com/news-releases/mckinney-names-john-newall-president-145761705.html )〕 and Adam Levine is chief marketing officer. Chief Digital Officer Jim Russell steers the McKinney Ten Percent, a program that encourages all McKinney employees to dedicate 10 percent of their time to innovation. And Walt Barron is chief strategy officer. In 2012, the agency had 13 Effie Awards finalists for seven clients in 12 categories and won five Effies, making McKinney the most effective independent advertising agency in the world according to the global results of the Effie Effectiveness Index.〔(【引用サイトリンク】title=2012 Effie Effectiveness Index )〕 The Travelocity Roaming Gnome came "home" to McKinney, as reported by The New York Times. And Walt Barron returned as SVP/head of Account Planning in October after his brief stint as director of Account Planning for Peter Mayer in New Orleans. Also in 2012, McKinney was acquired by Cheil Worldwide, Korea's largest and one of the world's leading integrated marketing communications networks. McKinney "will play a central role in the reinvention of Cheil's network in the Americas and beyond."〔(【引用サイトリンク】url=http://www.businesswire.com/news/home/20120731005895/en/Cheil-Worldwide-Acquires-U.S.-Agency-McKinney-World’s )〕 This started by expanding the agency's East Coast footprint with an office in New York headed by Managing Director Kerry Fitzmaurice, Executive Creative Director Peter Nicholson and Head of Strategic Services Yusuf Chuku. In 2013, McKinney earned 11 Effie finalists and five Effie Awards,〔(【引用サイトリンク】url=http://current.effie.org/downloads/2013_Effie_Winners_List.pdf )〕 resulting in the following rankings by Effie Worldwide and WARC via the Effie Effectiveness Index:〔(【引用サイトリンク】url=http://www.effieindex.com/Pages/Info.aspx?pg=RankingSummary )〕 * The most effective brand in North America (Mizuno) * The third most effective agency office in North America == Campaigns == The Art of the Heist Alternate Reality Game Where is my Gnome? SPENT (online game) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「McKinney (advertising agency)」の詳細全文を読む スポンサード リンク
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